Who we are
The Edwards Practice is Mitch Edwards. An embedded operator, not a distant consultant. Fractional COO and General Counsel retainers run 1 to 3 days a week. COO work follows a structured 90-day method, getting scaling teams to around 80% autonomy before the engagement winds down.
Mitch Edwards
Mitch is a New Zealand qualified lawyer, admitted as a barrister and solicitor of the High Court of New Zealand in 2015, and not practising in the UK. Thirteen-plus years across energy, media and FinTech. Most recently he was COO and General Counsel at a London-based FinTech, which he joined as employee 19 and its first legal and commercial hire, and which grew to 150+ employees through multiple funding rounds.
His track record covers operational infrastructure for hyper-growth SaaS, commercial contracting for a regulated financial services product, sales operations through multiple reorgs, and the reporting cadence investors actually trust.
The work has always cut across three lanes: commercial, operations, and legal. Contract frameworks. KPI cadence. Sales-to-delivery alignment. Governance documentation. Most growing businesses need all three at once. Hiring three separate senior people for them rarely pays off until well past £10M revenue.
The Edwards Practice exists to deliver all three, as a Fractional COO, a Fractional General Counsel or both, embedded with the team, until the business can run without us.
- New Zealand qualified lawyer, admitted as a barrister and solicitor of the High Court of New Zealand (2015), not practising in the UK.
- Former COO and General Counsel, UK FinTech (19 to 150+ employees through multiple funding rounds).
- 13+ years across energy, media, and FinTech.
- Based in London. Companies House: The Edwards Practice Limited (16890340).
- Connect on LinkedIn.
Founders we've embedded with
Selected recent engagements. Full case studies on request.
Temple Air. Built a KPI dashboard, a monthly reporting rhythm, a real sales pipeline process, and a team restructure with clear ownership. The MD stopped wearing every hat and shifted to growth.
The Doers. Full contract suite review, risk assessment across existing agreements, and a commercial contracting framework the team now runs day to day.
Four rules we run by
Speed over perfection
Eighty-percent solutions in weeks, not perfect solutions in months.
Challenge over comfort
Pressure-test strategy. Identify blind spots. Push harder conversations.
Embedded over external
An extension of your founding team, not a distant consultant.
Outcomes over outputs
Measured by revenue impact, risk reduction, and founder confidence.
UK, Australia, New Zealand.
Most engagements are fully remote with periodic on-site weeks as needed. We keep UK business hours as a default.